Branding & Corporate Identity
Indian River State College
Instructor: Walt Hines
Designing Brand Identity, Alina Wheeler -
Students will explore the idea of brands and brand process and integrate the experience into creative and functional design solutions. Each student will gain a new level of understanding and appreciation of how design and communication cannot only deliver, but help deﬁne a company's (product/service) message. The class will investigate the brand position process, strategic thinking, brand case studies, integrated brand/image communications, product launches, and how to apply
this information to individual and collaborative design projects that communicate a comprehensive brand experience. Project based assignments will include the design of a logo for a business.
Program Learning Outcome
Developing Marketing Plan, Branding, and Corporate Identity Products for Diverse Businesses
Assessment of Program Learning Outcome
Assessment of a numerical grade (0-100) will be recorded based on the final logo presentation
To explore the planning of an identity and image system. Develop concepts, communicate ideas, implement and present an identity systems. Projects will include:
1. Research a variety of logos and marks for a wide range
• Research Company
• Interview CEO and identity points of corporate impact
• Locate similar logos and competition
2. Design, reﬁne and create new identity
• Typographic execution, size & color variations
• Positive and negative versions
3. Apply logos to letterhead systems, business card and
• Proportion and placement
• Supporting typography and color variations
4. Design applications and apply logo to an entire
• Introduction client and history
• Basic standards for manual: mark usage, color systems,
grid system, supporting typography
• Signage: exterior signage program, interior signage
• Collateral material - brochures, annual reports,
5. To review signs, symbols, and icons in a historical
6. To understand corporate identity through the ages and after
the industrial revolution.
7. To review trademarks, copyrights and ethics
8. To communicate with clarity and precision.
9. To make use of technology to organize, acquire and convey
It is imperative that you attend every class session to be able to receive the most benefit for this course. An absence is excused if you provide evidence that you had to miss class for reasons beyond your control. If you miss more that three classes your grade will be drastically reduced or result in failure with a poor performance in class. It would be wise to inform me by e-mail about why you are missing - it’s your responsible to keep your instructor aware of any problems attending and why!
Grades will be determined by
• Execution of criteria within the specific project
• Creativity, composition, color and continuity
• Design process and execution
• Working attitude
• Completed professional projects
Failure to complete the projects will result in a incomplete or failing grade at the end of the term.
Office hours are arranged by appointment in V428, Kight Center. The instructor can be reached by telephone at
772 462-7918 or by email: email@example.com
A wide variety of instructional methods are used to provide students with meaningful learning experiences. These include:
• Classroom lectures & discussions
• Projects & assignments
• Design projects with professional clients
• PowerPoint presentations
• Software and equipment demonstrations
• Individual instruction
Online at walthinesdesign.com and Blackboard
Indian River State College is not responsible for your data storage – you are responsible for all of your projects, files and images, typefaces and class material.
Student Standards of Conduct
Indian River State College is dedicated to the advancement
of knowledge and learning, and to the development of responsible personal and social conduct. By enrolling at IRSC, a student assumes
the responsibility for knowing and abiding by the rules of appropriate behavior as articulated in the Student Standards of Conduct. The primary responsibility for managing the classroom environment rests with
Faculty may direct students who engage in inappropriate behavior that results in disruption of a class to leave the class. Such students may be subject to other disciplinary action, which may include a warning, withdrawal from class, probation, suspension, or expulsion from the college. Please read the Student Standards of Conduct in the current IRSC Student Handbook.