Indian River State College
Instructor: Walt Hines
Type Rules! The Designer's Guide to Professional Typography, Ilene Strizver ISBN-10: 0470542519, ISBN-13: 978-0470542514
This course develops advanced skills in typography and communication design, including the understanding of type in professional publications. An emphasis will be placed on conceptualizing and visualizing more complex typographic and creative aesthetics. We will examine type movements and contemporary type designers. Projects are designed to develop unique, personalized portfolio projects that encourage expressive visual solutions.
Projects encourage students to develop a deeper understanding of the expressive potential with type and image and to develop creative thinking skills. Our objectives are to encourage an active exchange of ideas in critiques and develop the ability to produce a variety of typographic styles in your portfolio. We will review the historical aspects of the history
We will explore typography in publication design, grid systems in organizing information, text readability, headline typography, type for web design, expressive type in logo design, as well as type foundries, type designers and style in publication design. Finally, we will explore typographic design in creating logos and logotypes. Recognition of key type designers: Gerard Huerta, Margo Chase, Doyald Young, Herb Lubalin, Ed Fella, Marian Bantjes, Katherine McCoy, David Carson and April Greiman will be a primary focal point of our review of contemporary typographic style.
Program Learning Outcome
Demonstrate creative use of typography
Assessment of Program Learning Outcome
Assessment of a numerical grade (0-100) will be recorded based on the final typographic project.
Program Learning Objectives
1. To create expressive typography for publications, posters
2. To experiment with type design in creating cover designs.
3. To understand principles of design with typography in creating logos.
4. To use grid systems in organizing type in books, magazines and posters.
5. To create typographic design with size, weight and color.
6. To use classic and contemporary typography in creating portfolio projects.
7. To design type with creative juxtaposition of headlines.
8. To understand contrast and harmony in selecting typefaces.
9. To build a vocabulary of typographic design terminology.
10. To understand the capabilities of type in several
Adobe CC programs.
11. To experiment with typographic manipulation for
12. To develop an appreciation for type design and typographic designers.
13. To communicate with clarity and precision.
14. To make use of technology to organize, acquire and convey information.
It is imperative that you attend every class session to be able
to receive the most benefit for this course. An absence is excused if you provide evidence that you had to miss class for reasons beyond your control. If you miss more that five classes you will receive a grade of “F” for the course. There is a standard attendance policy now for the Digital Media and Graphic Design Technology programs. Constant lateness and leaving class early without an excuse will drastically reduce your grade or result in failure for the class. It would be wise to inform me by e-mail about why you are missing - it’s your responsible to keep your instructor aware of any problems attending and why! It is also your responsibility to keep up with assignments.
Grades will be determined by
• Execution of criteria within the specific project
• Creativity, composition, color and continuity
• Design process and execution
• Working attitude
• Completed professional projects
Failure to complete the projects will result in a incomplete
or failing grade at the end of the term.
Office hours are arranged by appointment in V428,
Kight Center. The instructor can be reached by telephone
at 772 462-7918 or by email: firstname.lastname@example.org
A wide variety of instructional methods are used to provide students with meaningful learning experiences. These include:
• Classroom lectures & discussions
• Projects & assignments
• Design projects with professional clients
• PowerPoint presentations
• Software and equipment demonstrations
• Individual instruction
Online at walthinesdesign.com and Blackboard
Indian River State College is not responsible for your data storage – you are responsible for all of your projects, files and images, typefaces and class material.
Student Standards of Conduct
Indian River State College is dedicated to the advancement
of knowledge and learning, and to the development of responsible personal and social conduct. By enrolling at IRSC, a student assumes
the responsibility for knowing and abiding by the rules of appropriate behavior as articulated in the Student Standards of Conduct. The primary responsibility for managing the classroom environment rests with
Faculty may direct students who engage in inappropriate behavior that results in disruption of a class to leave the class. Such students may be subject to other disciplinary action, which may include a warning, withdrawal from class, probation, suspension, or expulsion from the college. Please read the Student Standards of Conduct in the current IRSC Student Handbook.
If you are experiencing any difficulties in your course, please work directly with your instructor to resolve the issues. If you are unable to settle your concerns with the assistance of your instructor, you can contact the Department Chair, (Professor Zirwas at 462-7512 or email@example.com) who will assist you or advise you about contacting the Academic Dean or Vice President.