Visual Communication I
Indian River State College
Instructor: Walt Hines
Design for Communication: Conceptual Graphic Design Basics, Elizabeth Resnick - ISBN-10: 0471418293
The first course in the Bachelor of Applied Science in Graphic Design is focused on developing the problem solving and conceptual skills of our students in Digital Media. We will examine what graphic designers do - conceive, plan and execute a design that communicates a direct message. Designers develop images that represent the ideas that clients want to communicate. In today’s marketplace the designer develops concepts in a comprehensive package that are implemented
as campaigns, advertisements, identities, publication design, film, video, web, and photography, etc. We will review publication design and advertising in terms of taste – organizing space, impact with
strong visual elements, examining visualization styles and understanding white space, clarity, continuity and readability.
In this course we will develop comprehensive concepts in design and typography with consistency as the primary goal. The design process - research, exploring possible avenues of approach, brainstorming, evaluating is the heart of the principles of visual communication.
Program Learning Outcome
Communicate effectively orally, in writing and through visual media.
Assessment of Program Learning Outcome
Assessment of a numerical grade (0-100) will be recorded based on the final project.
1. To develop ideas and concepts using design principles as the guidepost to success in diverse presentation
2. To understand the design process as a skill that is used in all problem solving in the communication industry.
3. To develop an understanding of the important role of continuity in design, including grid systems, typography, style, color, paper and
4. Develop an understanding of flexibility in design application for print, web in the organization of grids, type and color scheme.
5. To prepare publication design documents with professionalism - headlines, subheads, text type, formatting, type design flexibility in heads, page numbers, as well as mastheads.
6. Demonstrate flexibility in the use of a logo design when it is applied to various collateral and web applications.
7. Be aware of latest trends in visual communication and advertising - creatively and technically.
8. Develop knowledge of design vocabulary in critiquing and explaining creative concepts.
9. Use software as a tool for creative graphic content in typographic design.
10. Develop visualization processes in creating strong typographic images.
11. Communicate with clarity and precision.
12. Make use of technology to organize, acquire and convey information.
It is imperative that you attend every class session to be able to receive the most benefit for this course. An absence is excused if you provide evidence that you had to miss class for reasons beyond your control. If you miss more that five classes you will receive a grade of “F” for the course. There is a standard attendance policy now for the Digital Media
and Graphic Design Technology programs. Constant lateness and leaving class early without an excuse will drastically reduce your grade or result in failure for the class. It would be wise to inform me by e-mail about why you are missing - it’s your responsible to keep your instructor aware of any problems attending and why! It is also your responsibility to keep
up with assignments.
Grades will be determined by
• Execution of criteria within the specific project
• Creativity, composition, color and continuity
• Design process and execution
• Working attitude
• Completed professional projects
Failure to complete the projects will result in a incomplete or failing grade at the end of the term.
A wide variety of instructional methods are used to provide students with meaningful
learning experiences. These include:
• Classroom lectures & discussions • PowerPoint presentations
• Quizzes • Software and equipment
• Demonstrations • Workshops
• Projects & assignments • Individual instruction
• Design projects with professional clients
Indian River State College is not responsible for your data storage – you are responsible for all of your projects, files and images, typefaces and class material.
Student Standards of Conduct
Indian River State College is dedicated to the advancement of knowledge and learning, and to the development of responsible personal and social conduct. By enrolling at IRSC, a student assumes the responsibility for knowing and abiding by the rules of appropriate behavior as articulated
in the Student Standards of Conduct. The primary responsibility for managing the classroom environment rests with the faculty.
Faculty may direct students who engage in inappropriate behavior that results in disruption of a class to leave the class. Such students may be subject to other disciplinary action, which may include a warning, withdrawal from class, probation, suspension, or expulsion
from the college. Please read the Student Standards of Conduct in the current IRSC Student Handbook.