Indian River State College
Instructor: Walt Hines
Advertising By Design by Robin Landa
In the beginning of the course, we will focus on how to generate creative concepts. How to communicate a message through a synergistic relationship of type and visual is a primary goal of the course. Concurrently, we will discuss design visualization, typography and composition. We will explain media and the specific nature of each media, and how they can be utilized most effectively for the audience, brand or group and budget. We will explore the creative arrangement of headline, strong visual, text and signature/logo. Print preparation will be involved with trim size, live area and bleed.
As you develop your design vocabulary and understand how to use and apply design principles, the emphasis shifts to exploring styles of visualization, methods of composing, experimenting with composition and appropriateness of communication for the brand or group, audience and media.
We will draw upon creative approaches from among those presented in the book and through our comprehensive research.
Program Learning Outcome
Develop a Marketing Plan
Assessment of Program Learning Outcome
Assessment of a numerical grade (0-100) will be recorded based on the final project
1. To clearly explain the design and execution of advertising across all media.
2. To examine advertising methodologies, theories and best practices.
3. To explain the importance of media in modern communications.
4. To learn to design with type for advertising.
5. To develop writing skills for headlines and taglines.
6. To practice creative approaches to advertising and design.
7. To develop creative thinking and exploration of ideas.
8. To explore problem solving and design process in advertising.
9. To participate verbally in project critiques and class discussions.
10. To understand specifications in the preparation of media
11. To communicate with clarity and precision.
12. To make use of technology to organize, acquire and convey information.
It is imperative that you attend every class session to be able
to receive the most benefit for this course. An absence is excused if you provide evidence that you had to miss class
for reasons beyond your control. If you miss more that five classes you will receive a grade of “F” for the course. There is a standard attendance policy now for the Digital Media and Graphic Design Technology programs. Constant lateness and leaving class early without an excuse will drastically reduce your grade or result in failure for the class. It would be wise to inform me by e-mail about why you are missing - it’s your responsible to keep your instructor aware of any problems attending and why! It is also your responsibility to keep up with assignments.
Grades will be determined by
• Execution of criteria within the specific project
• Creativity, composition, color and continuity
• Design process and execution
• Working attitude
• Completed professional projects
Failure to complete the projects will result in a incomplete or failing grade at the end of the term.
Office hours are arranged by appointment in V428, Kight Center. The instructor can be reached by telephone at 772 462-7918 or by email: firstname.lastname@example.org
A wide variety of instructional methods are used to provide students with meaningful learning experiences. These include:
• Classroom lectures & discussions
• Projects & assignments
• Design projects with professional clients
• PowerPoint presentations
• Software and equipment demonstrations
• Individual instruction
Student Standards of Conduct
Indian River State College is dedicated to the advancement
of knowledge and learning, and to the development of responsible personal and social conduct. By enrolling at IRSC, a student assumes
the responsibility for knowing and abiding by the rules of appropriate behavior as articulated in the Student Standards of Conduct. The primary responsibility for managing the classroom environment rests with
Faculty may direct students who engage in inappropriate behavior that results in disruption of a class to leave the class. Such students may be subject to other disciplinary action, which may include a warning, withdrawal from class, probation, suspension, or expulsion from the college. Please read the Student Standards of Conduct in the current IRSC Student Handbook.