Indian River State College
Instructor: Walt Hines
Typographic Design: Form and Communication, Rob Carter,
Ben Day, Phillip B. Meggs ISBN-10:0471783900,
Typography is the primary tool of all graphic designers. The emphasis of the course is to understand the expressive, technical and visual aspects of type. The creation of printed publications requires the intelligent knowledge of typeface, size, leading, line length, headlines, hierarchy and overall character in developing designed elements. Readability in type will be examined in the development of publications, ads, e-books, web, identity systems and posters. Of primary importance will be to experiment with typographic design in visual expression.
Students will develop a working knowledge of the design process that relates to problem solving with typography and digital imaging. We
will study the work of key typographers and designers in the creation
of their visual work. We will focus on recognition of classic and contemporary fonts.
Program Learning Outcome
Communicate clearly and effectively orally, in writing, and through visual media.
Assessment of Program Learning Outcome
Assessment of a numerical grade (0-100) will be recorded based on the final typographic project
1. To develop a background in the history of typographic design and recognize the foundation of modern electronic typography.
2. To recognize the five basic styles of typography — Old Style, Transitional, Modern, Egyptian, Contemporary.
3. Develop an understanding of the important role of typography in design, including legibility, readability, as well as the expressive aspects of type.
4. Develop an understanding of three expressive aspects of type design: letterform, layout, and color.
5. Define and explain typographic design principles and use a design vocabulary as they relate to composing elements on the page.
6. Demonstrate the use of typography in headline type, text type, as well as for expressive visual treatments in contemporary communications.
7. Understand and use classic typefaces, as well as understand how typefaces are constructed.
8. Develop knowledge of design process in executing typographic solutions to problems with specific criteria —
seeing, thinking, creating, observing, executing and critiquing.
9. Use software as a tool for creative graphic content in typographic design.
10. Communicate with clarity and precision.
11. Make use of technology to organize, acquire and convey information.
It is imperative that you attend every class session to be able
to receive the most benefit for this course. An absence is excused if you provide evidence that you had to miss class for reasons beyond your control. If you miss more that five classes you will receive a grade of “F” for the course. There is a standard attendance policy now for the Digital Media and Graphic Design Technology programs. Constant lateness and leaving class early without an excuse will drastically reduce your grade or result in failure for the class. It would be wise to inform me by e-mail about why you are missing - it’s your responsible to keep your instructor aware of any problems attending and why! It is also your responsibility to keep up with assignments.
Grades will be determined by
• Execution of criteria within the specific project
• Creativity, composition, color and continuity
• Design process and execution
• Working attitude
• Completed professional projects
Failure to complete the projects will result in a incomplete or failing grade at the end of the term.
Office hours are arranged by appointment in V428,
Kight Center. The instructor can be reached by telephone at 772 462-7918 or by email: firstname.lastname@example.org
A wide variety of instructional methods are used to provide students with meaningful learning experiences. These include:
• Classroom lectures & discussions
• Projects & assignments
• Design projects with professional clients
• PowerPoint presentations
• Software and equipment demonstrations
• Individual instruction
Student Standards of Conduct
Indian River State College is dedicated to the advancement
of knowledge and learning, and to the development of responsible personal and social conduct. By enrolling at IRSC,
a student assumes the responsibility for knowing and abiding by the rules of appropriate behavior as articulated in the Student Standards of Conduct. The primary responsibility
for managing the classroom environment rests with the faculty.
Faculty may direct students who engage in inappropriate behavior that results in disruption of a class to leave the class. Such students may be subject to other disciplinary action, which may include a warning, withdrawal from class, probation, suspension, or expulsion from the college. Please read the Student Standards of Conduct in the current IRSC Student Handbook.