This course teaches the fundamental elements of design emphasizing the vocabulary of graphic design, technical skills required to handle industry specific software, and two-dimensional visual elements. Basic skills in Adobe software are presented and projects are created.
DIG 2581 Digital Media Portfolio
This course teaches how to prepare a portfolio of work representative of the curriculum in Digital Media and Graphic Design. The portfolio consists of projects from coursework, professional projects, or internship work. Design principles and creative expression are the primary factors in the development of a representative body of work to reflect the students' efforts.
DIG 3823 Visual Communication 2
This course presents practical tools to enhance the creative process in the development of novel, and useful ideas for digital media. Explored are transformations resulting from the convergence of digital technologies and global cultures. Students analyze how film, video games, animation and the recording arts intersect in the creation of digital artifacts and cultural phenomena. Interdisciplinary teams study and undertake real-time international communications and collaborations.
GRA 3102 Visual Communication I
This course increases awareness and understanding of the impact that images have in a visual message. Explored are design principles and image making techniques including the idea, concept development, information hierarchy, visual metaphors, and composition. Through lectures, examples, and independent research, students gain insight into a variety of major design influences.
GRA 3209 Advanced Typography
This course reviews basic principles and teaches advanced principles of typography through exercises and projects. Topics include typographic form and type-and-image in visual communication. Emphasis is placed on terminology, historical origins, form and compositional elements used while designing with type. Problem-solving skills, process and research are stressed. Graphic design principles are reinforced with projects concentrating on typographic detail.
GRA 3512 Branding and Corporate Identity
This course explores the application of visual identity systems for large, medium, and small companies. Comprehensive research on color symbolism, graphic forms, typography, and design is required. Students design identity systems stressing creative solutions and originality.
GRA 4116 Advanced Advertising Design and Graphics
Students create a variety of individual advertisements and creative concepts. After some historic overview, this course emphasizes the analysis and application of design principles for logos and trademarks, brochures and flyers, and newsletters. Other topics include psychology of color, typography, color and black-and-white visuals. The focus is in integrating software skills, art fundamentals, business approaches, and entrepreneurship principles to real-life situations. Students may be dealing directly with outside clients with advanced design projects in visual communications.
GRA 4591 Art Direction and Creative Process
This course examines the role of the art director in producing multi-faceted design projects. Students work in a team environment in improving leadership, communication, and negotiation skills. Emphasis is placed upon coordinating creative efforts from concept to finished product.
GRA 4950 Digital Media Portfolio
This course focuses on the development and execution of an advanced digital media portfolio with emphasis on printed and digital materials, including an online format. Topics include the creation of a personal business packet and self promotional pieces. Interview and job search skills are discussed and developed. Individual assignments are given to strengthen and round out each portfolio and expand skills in 3D modeling, animation, and digital compositing. Students interview industry professionals on-site, present a class seminar, and organize a video/multimedia exhibit. Guest lecturers review student work and advise on career opportunities.
GRA 4954 Digital Media Capstone Project
This course teaches the development of a personal Web site to showcase the student's professional portfolio, design philosophy and credentials. Students enrolling in this course are required to launch a Web site with a proprietary URL on a commercial server prior to the completion of the course. Students are evaluated on the appropriateness and level of completion of the Web site, and on the conceptual, formal and technical development of their portfolio.